Kenya’s Coastline: A Sleeping Giant for Tourism

For decades, Kenya has been globally recognized for its wildlife safaris and savannah landscapes. But the Indian Ocean coastline, especially destinations like Watamu, offer something just as compelling: untapped potential for marine adventure and sustainable tourism.

As the world looks for new, eco-friendly travel experiences, watersports (from snorkeling to e-foiling) offer Kenya a strategic way to diversify its tourism economy.

The Role of Watersports in Economic Growth

The development of modern, sustainable watersports brings a ripple effect of economic and social benefits:

1. Attracts new tourist demographics including digital nomads, adventure travelers, and wellness seekers

2. Expands the tourism season watersports are less seasonal than safaris, making coastal travel viable year-round

3. Generates skilled local employment, from instructors and guides to tech support and event managers

4. Promotes marine conservation, especially with low-impact, electric-powered equipment like eFoils

As Kenya builds its blue economy, supporting watersports can become a strategic pillar alongside marine conservation, eco-tourism, and heritage tourism.

Our Mission in Watamu

At our eFoil school in Watamu we’re not just teaching people to fly over water—we’re working to establish a new identity for coastal Kenya as a global watersports destination.

Here’s how we contribute:

1. Offering world-class eFoil lessons and water safety education

2. Creating job opportunities for local youth 

3. Hosting the first eFoil competition in Africa to raise awareness and build regional pride

4. Partnering with local businesses and stakeholders to create a sustainable, year-round tourism ecosystem

Looking Ahead

Imagine a coastal Kenya where tourists come not just to relax, but to ride electric waves, compete in ocean sports, and experience Africa’s marine biodiversity responsibly. With the right investment, vision, and innovation, Watamu could become a global model for watersports tourism in Africa.

Let’s ride that wave together.